Browsing by Author "Τζάνι, Άννα"

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  • Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzani, Anna; Batali, Ioanna
    Thesis advisor: Meramveliotakis, Giorgos
    Publication Date: 07-07-2013
    The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ...