Browsing by Author "Τουρσουνίδου, Μαρία"

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  • The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulakou, Eleni; Toursounidou, Maria
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 28-02-2012
    Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ...