Browsing by Author "Τσουπάκης, Μάρκος"

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  • Digital Pr.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kolia, Ioanna
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-04-18
    This thesis attempts to investigate the feasibility of Digital PR in various companies. For this purpose, a conceptual approach of PR and Digital PR is presented. Then, the concept of communication and marketing is ...