Browsing by Author "Φίλη, Άννα-Μαρία"

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  • Social media marketing. The exploitation of social networks and gadgets in the context of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fili, Anna-Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ...