Browsing by Author "Avlonitis, Panagiotis"

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  • The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avlonitis, Panagiotis
    Thesis advisor: Zerva, Magdalini-Violetta
    Publication Date: 21-10-2012
    The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ...