Browsing by Author "Boumakkou, Magdalini"

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  • Event marketing: The case of international scientific conference.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Boumakkou, Magdalini; Pyliari, Sofia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-05-15
    In this research paper are defined, analyzed and presented the methods used for the organization of events and more specifically the organization of scientific conferences of an international character. Inside the paper ...