Browsing by Author "Christodoulaki, Despoina"

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  • E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulaki, Despoina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-09-2015
    The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ...