Browsing by Author "Christodoulou, Charalampos"

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  • Review of mobile marketing applications using mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Charalampos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-08
    The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ...