Browsing by Author "Christodoulou, Panagiota"

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  • Industrial marketing in small and medium enterprises in Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Christodoulou, Panagiota
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 06-12-2011
    In this work we will study industrial marketing in SMEs in Cyprus. The first chapter analyzes the meaning of marketing, functions of marketing as even the analysis of industrial markets. The second chapter explains the ...