Browsing by Author "Dimitriou, Achelia"

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  • The contribution of the hotel units in tourism destination’s branding. The case of Limassol.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimitriou, Achelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 29-10-2015
    This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ...