Browsing by Author "Flokka, Christalla"
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The history and future of television advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Flokka, Christalla
Thesis advisor: Panagiotakis, Costas
Publication Date: 21-10-2012Advertisement is one of the most important factors regarding the development of the market nowadays. There is a great variety of means through which advertisements may be presented. In the framework of this study, the most ...
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