Browsing by Author "Fragkiadoulakis, Stylianos"

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  • Hotel marketing mix and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Fragkiadoulakis, Stylianos
    Thesis advisor: Apladas, Georgios
    Publication Date: 24-02-2015
    The goal of this study is a literature review on the implementation of hotels’ strategic marketing programs in terms of analyzing the traditional options in the given context of marketing mix, locally and internationally. ...