Browsing by Author "Fragkioudaki, Georgia"

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  • Strategic management: analysis and applications of the balanced scorecard.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Fragkioudaki, Georgia; Chistodoulou, Marinela
    Thesis advisor: Zisis, Pantelis
    Publication Date: 17-05-2012
    The purpose of this paper as a first step is to analyze what is Balanced Scorecard. Then becomes more specific the theoretical analysis of this thesis’s subject, with the apposition of two Balanced Scorecard‘s applications ...