Browsing by Author "Grigoriadis, Alexandros"

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  • Marketing in accounting firms: quality of services and customer retention.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Giagkos, Dimitrios; Grigoriadis, Alexandros; Karniaouras, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 02-11-2015
    Introduction: In the conduction of this specific work and research, a general reference with central issue to the marketing services in our country and particularly in enterprises that offer accounting services is accomplished. ...