Browsing by Author "Koulouris, Konstantinos"

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  • The role of new technologies in banking marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koulouris, Konstantinos
    Thesis advisor: Xanthos, Georgios
    Publication Date: 2019-10-07
    The present thesis will try to present the variety of banking products and services by bringing together the banking retail clientele when it is called upon to decide the appropriate Bank to meet their financial needs. Through ...