Browsing by Author "Koutsouridaki, Cleio-Marina"

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  • Binomial models in the product life cycle.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koutsouridaki, Cleio-Marina
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 31-07-2012
    In chapter one, we refer to Marketing. We try to approach the term through the definitions given by theorists such as Kotler Philip, Institutes of Chartered Institute of Marketing and associations such as the American ...