Browsing by Author "Liakopoulos, Konstantinos"

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  • Promotion and marketing of enterprises through social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Liakopoulos, Konstantinos; Mitsikouridis, Nikolaos; Sarris, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-21
    In this thesis we study what Social Media Marketing is and how it is connected with the world of businesses. The social media have been developed rapidly in the recent years and nowadays are a solid part of our everyday ...