Browsing by Author "Liatsi, Lamprini"

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  • Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bezani, Anna; Kalarouti, Elisavet; Liatsi, Lamprini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-05-18
    This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...