Browsing by Author "Mika, Eleni"

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  • Comparative study of advertising cases.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mika, Eleni; Savvoulidou, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-13
    The advertising industry in our country is ornamented by the 1930 's, but the evolutionary path is placed in the postwar 1950s. In the 1960s the ad met dynamism, with the dissemination of the first manufactured consumer ...