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  • Integration of innovation in strategic business planning where innovative in agritourism accommodation.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Michail, Georgios; Moustakas, Efthimios
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 26-06-2015
    The main objective of this study is to introduce innovation on strategic planning and specifically in innovative agritourist accommodation. Initially, the fundamental definitions and concepts concerning innovation and ...