Browsing by Author "Moutsa, Nertila"

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  • Development strategies in cultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koukoula, Aristea; Moutsa, Nertila
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-09-29
    The aim of the present final work is to highlight the role of strategy and its importance of the application in business to gain competitive advantage. Through the internal and external environment are presented the strengths ...