Browsing by Author "Nikolidakis, Charalampos"

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  • The effect of e-auctions in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolidakis, Charalampos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 31-03-2015
    The purpose of the following paper is to analyze e-auctions and the affect they have in product and service marketing. Firstly we will analyze the essence of e-commerce and its advantages and disadvantages. Following that ...