Browsing by Author "Ninou, Sofia"

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  • Consumer behaviour and satisfaction at supermarkets in Piraeus, Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Georgia; Ninou, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-05-10
    The aim of this thesis is to investigate consumer behavior and preferences in purchases from Super Markets in Piraeus, Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second ...