Browsing by Author "Ntretsa, Kristian"

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  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...