Browsing by Author "Plentis, Stylianos"
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The effectiveness of online advertising on consumers in Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Plentis, Stylianos
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2017-06-27Online advertising has been used for decades. To begin with, the term 'advertising' indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers ...
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