Browsing by Author "Rigoutsou, Kantia"

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  • The use of promotion apps in mobile marketing. Promotion application for IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rigoutsou, Kantia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ...