Browsing by Author "Spyridakis, Petros"

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  • Modern marketing practices in the field of rural products: the case of olive oil.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kanavakis, Charilaos; Spyridakis, Petros
    Thesis advisor: Xanthos, Georgios
    Publication Date: 09-07-2015
    During the last decades, the local agricultural markets have transformed rapidly into a global food market with a dynamic character. Thus, the need for agricultural marketing has substantially increased by offering better ...