Browsing by Author "Stoupiadis, Georgios"
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The personality and image of brand ROC as reflected in the local market of the prefecture of Heraklion, Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Stoupiadis, Georgios
Thesis advisor: Mpotonaki, Anna
Publication Date: 06-04-2009
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