Browsing by Author "Theodorou, Panagiota"

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  • Techniques of promotion for banking products. Case study (National Bank).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodorou, Panagiota
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-10-2013
    The present graduation study has been created with the purpose to make the imprinting of the modern principals of promoting banking products as well as the extensive and detailed analysis of the product portfolio of the ...