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  • Marketing plan development for a tourism enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Thymianos, Ioannis
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2019-03-15
    The present thesis was done aiming at the creation of Marketing plan for a tourist enterprise of general tourism. The data and the developments influenced a lot of tourist enterprises in Crete in the past few years and ...