Browsing by Author "Tsami, Ourania"
Now showing items 1-1 of 1
-
The characteristics of advertisements that enhance the recognition of advertised products to children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Tsami, Ourania
Thesis advisor: Antonaki, Maria
Publication Date: 12-06-2013The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...
This website uses cookies to ensure you get the best browsing experience.
Continue
More info