Browsing by Author "Tsaparidi, Styliani"

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  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...