Browsing by Author "Tzortzaki, Kiriaki"

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  • The marketing of the business providing accounting services: From the quality of service in customer retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mavrotsoupakis, Emmanouil; Tzortzaki, Kiriaki
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-06-08
    Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ...