Browsing by Author "Vassaki, Paraskevi"

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  • Evaluating advertising messages.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vassaki, Paraskevi
    Thesis advisor: Pinakoulaki, Anthi
    Publication Date: 22-01-2009