Browsing by Author "Vatikiotis, Dimitrios"

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  • Mystery shopping and modern Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vatikiotis, Dimitrios
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 12-11-2014
    The aim of this thesis is to explore the technique of mystery shopping in the Greek businesses nowadays. Due to the intense competition and the business environment, which is constantly changing, Greek companies are focusing ...