Browsing by Author "Viskadouraki, Ioanna"

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  • Analysis of the economic, social and tourism impact of cultural festivals in the local economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Viskadouraki, Ioanna
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2017-01-26
    Given fierce competitive pressures among destinations for what is seemingly the same part of the pie, the organization and management of successful events is promoted by the literature as a means to achieve differentiation ...