Browsing by Author "Zogopoulou, Maria"

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  • Neuromarketing, consumer’s psychology and the relation with digital marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zogopoulou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2019-09-17
    For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...