Browsing by Author "Zoumadaki, Angeliki"

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  • Franchise as a method of development for food and beverage enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zoumadaki, Angeliki
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 25-11-2014
    The aim of the study is to draw conclusions regarding the process of the food market both worldwide and in Greece and also the documentation of the franchising as the most suitable method for the development of the catering ...