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  • Advertising, public relations and sales promotion in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Matthaiaki, Katerina
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008