Browsing by Keywords "Κρητικά παραδοσιακά προϊόντα"

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  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...

  • Cretan diet and gastronomy as a marketing tool in the Greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lilimpakis, Stylianos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 12-03-2015
    The purpose of this assignment is to show the emergence of the Cretan diet and gastronomy which haw as a result been incorporated into the marketing of Cretan tourism. For the boost in the competitiveness of the Greek ...