Now showing items 1-3 of 3

  • Comparative study for the attitude of consumers towards online advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zagorianou, Maria; Kapoti, Dionysia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-06-15
    The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...
  • Tourism development of Leukada.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Korre, Ira-Angeliki
    Thesis advisor: Apladas, Georgios
    Publication Date: 04-12-2014
    Tourism constitutes the economic portal of Greek economy over time, by participating in the country’s Gross National Product with a larger and larger percentage each year. It wouldn’t be an exaggeration to claim that for ...
  • Touristic presentation of Lefkada with Google Earth.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Katopodis, Efstathios
    Thesis advisor: Malamos, Athanasios
    Publication Date: 10-04-2012
    The purpose of this thesis is to design and implement an integrated system for dynamic management of the wider area of the tourist island of Lefkada. This thesis aims at using modern Web 2.0. technologies to create a web ...