Browsing by Keywords "Μινωϊκές γραμμές"

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  • Minoan lines and history from their establishment until today.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gialesakis, Ioannis
    Thesis advisor: Kallergi, Maria
    Publication Date: 23-05-2011

  • Strategic marketing plan design: the case of Minoan Lines.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Panteri, Maria; Orfanou, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 22-03-2012
    The modern Marketing first appeared in the early twentieth century. The creation of what we call "Science Marketing" was developed through a series of actions in different time periods, which are divided into three different ...