Browsing by Keywords "έντυπη διαφήμιση"
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The historical evolution and the using of the poster in advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 21-01-2014The poster in their older form they were drawn in the hand by painters as the publicity in the course they were improved continuously because what they had undertaken professional commercial artists. Last year her development ... -
Study about the design of traditional print advertising / promotion and the transition to new forms using new technologies (multichannel publishing, e-book devices, video-in-print advertising, interactive publishing etc).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 07-02-2011Imprinted media is one of the oldest types of advertising. As time passes, this particular type evolves due to constant developments in techniques and technologies which are available today. Updated software and printing ...