Browsing by Keywords "διαδραστική διαφήμιση"

Now showing items 1-5 of 5

  • Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Demeti, Styliani
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 16-10-2015
    To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ...

  • Interactive advertising creation and the study of the effect of the psychology of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiapa, Eleftheria; Farsarakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 15-10-2015
    The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ...

  • Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christoforou, Garyfallia
    Thesis advisor: Perakakis, Emmanuel
    Publication Date: 21-01-2014
    This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Comparative study of the major modern tools on the interactive html 5 advertiment development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nzeim, Akis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-07
    Τhe last years, the Internet is part of our lives and this is an indisputable fact. The modern marketing is adapted to the requirements of the new era and a modern way to promote a company or a product is through interactive ...