Browsing by Keywords "διαδραστικό μάρκετινγκ"

Now showing items 1-4 of 4

  • Interactive advertising creation and the study of the effect of the psychology of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiapa, Eleftheria; Farsarakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 15-10-2015
    The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ...

  • Study of interactive marketing in social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantakos, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-11-09
    Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...