Browsing by Keywords "εφαρμογή κοινωνικής δικτύωσης"

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  • Web 2.0 and tourism. The case of TripAdvisor.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Perogamvrakis, Georgios
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 10-07-2014
    Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ...

  • The use of social media apps in marketing. Developing a facebook app for Lux.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Krani, Sofia; Tsouris, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ...