Now showing items 1-3 of 3

  • Medicinal tourism in south Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Arvaniti, Kyriaki
    Thesis advisor: Alexandraki, Rodanthi
    Publication Date: 21-06-2010
  • Marketing strategies to increase demand in time of economic crisis: Products with reduced expiry date and Consultancy services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ntispyraki, Georgia; Pissadaki, Kyriaki
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 26-03-2015
    In times of economic crisis the companies follow certain strategies. The purpose of this thesis is to analyze marketing strategies and the development strategies that will lead to increased demand. The first part of the ...
  • The marketing of accounting service enterprises: from the quality of service in customers retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mazarakidi, Elena; Plevritakis, Rafail; Chalos, Dimitrios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-09-15
    Marketing is the main success factor in modern society, which is surrounded by a highly competitive environment. The Marketing is the factors that determines and deepen the sustainability of the business in every sector ...