Now showing items 1-6 of 6

  • Viral marketing and greek market. Factors, strategies and application modes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontoleon, Ioanna
    Thesis advisor: Tsoupakis, Triantafyllos
    Publication Date: 15-01-2010
  • Web 2.0 social platform and viral marketing development.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Loudaros, Nikolaos
    Thesis advisor: Papadourakis, Giorgos
    Publication Date: 04-05-2010
  • Viral and interactive marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mprachimlari, Martselo; Pantazis, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 17-12-2009
  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...
  • Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Stavroula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 09-05-2011
  • Influencer marketing and viral marketing. Case studies.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Toumpakaris, Apostolos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-18
    Developing and executing a marketing strategy is central to all types of businesses. Everyone is trying to find ways that they will use to be able to cope and stand out from their competitors. With the development of the ...