Browsing by Keywords "λογότυπο"
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Τhe importance of the logo in branding.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-05-17In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ... -
The psychology of color and its application in marketing and advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-12-13The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ... -
Study of online printed advertising design using new technologies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-11-21Logo is a special emblem of a business or an organization that can announces its presence , its label or its products that offers. The right design is aimed the direct visual perception an easy imprinting to the memory ...