Browsing by Keywords "μάρκετιγνκ"

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  • Financial rations - eficiency advertising at economic recession time.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Anastasaki, Eleni
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 12-09-2014
    The aim of this assignment is to present the analysis of the financial position of CREAM Ltd. Company, activated in the Advertising Field, for the first four years (2008-2011) of the current economic recession. The analysis ...